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Trust the Travel PR Experts

Who we are

Authentic PR is the brainchild of publicity experts Claire Norrish and Pandora George.  Both work extensively with travel clients across the world, promoting hotels, tourist boards, restaurants, beach clubs, retreats and wellbeing escapes. With over two decades of media experience they have a wealth of PR expertise between them. Most importantly, they have an in-depth knowledge of the latest travel trends and news across the globe.

To read a feature by Claire and Pandora published in the January 2020 edition of Boutique Hotelier magazine click here

Pandora George and Claire Norrish

Pandora George and Claire Norrish.  Photo: Shoot Me Now

Pandora George is the founder and director of Bullet PR, an established PR agency specialising in arts, culture and travel. Clients include London’s Royal Docks, the Fashion Museum, Bath’s Roman Baths, The Museums at Night Festival and Northamptonshire Tourism. She is also co-founder of Brighton women’s club The Scarlett Society.

Claire Norrish has over 25 years PR experience and is the founder of lifestyle PR agency Claire Norrish PR. Clients have included True Rocks, Circa Ibiza, Wild Nutrition, ‘Wild Wellbeing’ at Wilderness Festival, Hero Events Classic Car Rallies and The Cross boutique in London. She also specialises in PR for non-fiction books and is a member of The Hoxby Collective.

Travel Clients

PR Services

Seasonal and Retainer PR Campaigns
Media Relations
Digital Communications
Social Media Strategy
Blogger and Influencer Engagement
Editorial and Content Creation
Marketing and Brand Strategy
Authentic IBIZA PR also has strategic partnerships with a range of international travel experts.


  • Authentic PR has delivered a fantastic PR campaign for The Atzaro Group. We have received five star media reviews in prestigious publications which have resulted in an increase in bookings for our hotel, luxury yacht and restaurant.
    VICTOR GUASCH, CEOThe Atzaro Group (Atzaro Hotel, Aubergine, Atzaro Beach and Prana By Aztaro)
  • Claire Norrish has been instrumental in the Pikes relaunch this year and taken Pikes to the next level in terms of brand recognition and publicity. Our recent five page feature and shoot in the Saturday Times magazine was the perfect piece of PR that encapsulated the Pikes brand perfectly.
    Dawn Hindle, Co-Owner and Creative DirectorPikes Hotel, Ibiza
  • Pandora George and her team were not only a joy to work with but were an integral part of the success of Amante Ibiza. The personal touch helped massively in the building of the Amante brand.
    David Piccioni, FounderAmante, Ibiza
  • We have been working with the team behind Authentic PR since 2013 and can’t imagine anyone doing better – within the first few months we were featured in Red magazine and Sunday Times Style.
    Victoria Durrer-Gasse, FounderLa Galeria Elefante, Ibiza
  • What sets Claire apart from other PR specialists is her enthusiasm for contribution of ideas, USP and on trend press releases. Claire has great skills in being able to word a concept in a fresh and exciting way.
    Jax Lysycia, FounderFormentera Yoga Retreats
  • Authentic PR are a great team who have run successful campaigns for my new beauty App Ibiza Darling and also my luxury property, Villa Rayo De Sol.
    LOUISE MAXWELL, FOUNDERIbiza Darling and Villa Rayo De Sol
  • It is such a pleasure to work with Claire and Pandora of Authentic Travel PR. Their contact base is unrivalled, they write really good press releases , are quick off the mark and are super enthusiastic as well as being very patient!
    SERENA COOK, CEODeliciously Sorted


  • "It is always a pleasure to get an email from Claire and Pandora and their team in my inbox. They manage to have a list of clients which go off the beaten path, with truly unique stories to tell and incredible adventures to offer”.
  • 'Claire and Pandora always have the coolest clients and most intriguing angles to work with at Authentic and I’ve loved working on some really interesting and exciting stories with them over the years They are my absolute go-to.'
    REBECCA COX, ONLINE EDITORCountry & Townhouse Magazine
  • The travel experiences I’ve been fortunate enough to have with Authentic Travel PR have been second to none. Claire and Pandora run the slickest of operations, with exciting product, fabulous clients and they are always a delight to work with’.
    LILY READ, VIP PARTNERSHIPSQuintessentially Group London
  • ‘Authentic PR is an agency with a wide range of interesting clients, who have always been extremely helpful, efficient and transparent to work with'
    BRIDGET HARRISONFreelance Travel Writer and contributor to Times Weekend
  • "Working with Pandora and Claire at Authentic is a dream - more like a collaboration than anything else. If you get a chance to go on a trip with them, take it immediately."
    OLIVER BENNETTFreelance Travel Writer and Editor for the Times, The Independent and many others.