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Trust the Travel PR Experts

Authentic PR is a unique UK based PR Agency specialising in international media communications for global luxury travel and lifestyle clients.

We deliver outstanding media campaigns that will tell your brand story. From new launches to established and revamped brands, our travel clients are a collection of our favourite places: from hotels, beach clubs, wellbeing retreats and spas to exclusive villas, yacht charters and restaurants. We work with the most stylish, original and enticing places across the world. Whether it’s hot air ballooning over the orange groves in Ibiza or setting sail on the world’s most luxurious Indonesian luxury superyacht around the Komodo Islands, Authentic PR has got it covered.

  • “Claire, Pandora and the Authentic Travel team are a pleasure to work with - full of juicy information about their wonderful clients, quick with news angles, and accommodating and flexible in setting up trips and making stories happen"
    ISSY VON SIMSON, EditorCondé Nast Traveller

Who we are

Authentic PR is the brainchild of publicity experts Claire Norrish and Pandora George. With over three decades of media experience, we have worked extensively for travel clients and tourist boards across the world. We have great media contacts and an in-depth knowledge of the latest global travel trends.

To read a feature by Claire and Pandora published in the January 2020 edition of Boutique Hotelier magazine click here

  • “Authentic PR has delivered a fantastic PR campaign for The Atzaró Group. We have received five star media reviews in prestigious publications which have resulted in an increase in bookings for our hotel, luxury yacht and restaurant.”
    VICTOR GUASCH, CEOAtzaró Group (Ibiza, South Africa, Indonesia)
Pandora George and Claire Norrish

Pandora George and Claire Norrish.  Photo: Shoot Me Now

Pandora George started her career working in the music industry and spent a decade as MD of top entertainment agency Coalition before launching her own company Bullet PR. With a specialism in arts and culture and travel and tourism PR, she is also co-founder of The Scarlett Society, a women’s members club in Brighton, UK.

Claire Norrish started her career in film production in the late 1980’s. She went on to launch her own lifestyle PR agency Claire Norrish PR specialising in travel, health and wellbeing, lifestyle and non-fiction books. She also spent ten years living in Africa building and running her own tourist lodge on the shores of Lake Malawi.

Travel Clients

Fincadelica Xarraca
Fincadelica Xarraca
Fincadelica San Lorenzo
Fincadelica San Lorenzo
Atzaro Espacios Comunes
The Atzaró Group
Casas Latinas Collection
Casas Latinas Collection
Casa Fantini
Casa Fantini
Pikes Hotel - Ibiza
Pikes Hotel
Prana By Atzaró - Indonesia
Prana By Atzaró – Indonesia
 Gift of Go
 Gift of Go
Las Cicadas - Ibiza
Las Cicadas
The Last Supper Club - Ibiza
Ibiza Food Studio and Taller de Tapas restaurant
Last Supper Club
The Last Supper Club
Bottega il Buco interior
Bottega il Buco
Yoga retreat Mojo Rising
Yoga retreat Mojo Rising
Wild Beets Ibiza
Wild Beets
Formentera Yoga
Formentera Yoga – Formentera

PR Services

Strategic Planning
Brand Development
Seasonal and Retainer PR Campaigns
Media Relations
Digital Communications
Social Media Strategy
Blogger and Influencer Engagement
Editorial and Content Creation
Marketing and Brand Strategy
Press Office Service
Collaboration and Brand Partnerships

WHAT OUR CLIENTS SAY

  • “Claire Norrish has been instrumental in the Pikes relaunch this year and taken Pikes to the next level in terms of brand recognition and publicity. Our recent five page feature and shoot in the Saturday Times magazine was the perfect piece of PR that encapsulated the Pikes brand perfectly.
    Dawn Hindle, Co-Owner and Creative DirectorPikes Hotel, Ibiza
  • “We can't thank Claire and Pandora at Authentic PR enough! They have guided Bottega il Buco on a brilliant public relations path. They have a clear command of the luxury market as is made evident by all the stunning placements they have landed us. An absolute pleasure to work with".
    MARC ELLERT-BECK, Restaurants Directoril Buco Group - NEW YORK
  • “Pandora George and her team were not only a joy to work with but were an integral part of the success of Amante Ibiza. The personal touch helped massively in the building of the Amante brand.
    David Piccioni, FounderAmante, Ibiza
  • “We have been working with the team behind Authentic PR since 2013 and can’t imagine anyone doing better – within the first few months we were featured in Red magazine and Sunday Times Style.
    Victoria Durrer-Gasse, FounderLa Galeria Elefante, Ibiza
  • “What sets Claire apart from other PR specialists is her enthusiasm for contribution of ideas, USP and on trend press releases. Claire has great skills in being able to word a concept in a fresh and exciting way.
    Jax Lysycia, FounderFormentera Yoga Retreats
  • “Claire and Pandora have been instrumental in helping reposition House Of Wow in the local Ibiza community, and we had a lot of fun while doing so, which was key for us too! In the first summer they ensured incredible coverage in all the important publications as well as visits from the best journalists and tastemakers.
    EDWIN KRAMERPartner of House of WOW Ibiza and former General Manager of Nobu Hotel Ibiza Bay
  • “It is such a pleasure to work with Claire and Pandora of Authentic Travel PR. Their contact base is unrivalled, they write really good press releases , are quick off the mark and are super enthusiastic as well as being very patient!
    SERENA COOK, CEODeliciously Sorted
  • “Claire and Pandora have been an enormous help. They hooked us up with some really great opportunities. They understood exactly what we need for our business and provided solutions. We will continue to work with them for our current business and future projects.
    TAVIS BUSCHMAN, VILLA OWNERLas Cicadas Ibiza

WHAT THE MEDIA SAY

  • “"It is always a pleasure to get an email from Claire and Pandora and their team in my inbox. They manage to have a list of clients which go off the beaten path, with truly unique stories to tell and incredible adventures to offer”.
    PAULA MOVIL, TRAVEL EDITORCondé Nast Traveler SPAIN
  • “It’s a pleasure working with the team at Authentic PR – they don’t bombard you with blanket emails, so when they do get in touch you know it’s going to be good. With a fount of local knowledge and interesting clients that aren't your standard cookie-cutter offering, they’re a go-to for travel and lifestyle news”.
    INDIA DOWLEY, Editor-in-ChiefSuitcase Magazine
  • “'Claire and Pandora always have the coolest clients and most intriguing angles to work with at Authentic and I’ve loved working on some really interesting and exciting stories with them over the years They are my absolute go-to.'
    REBECCA COX, ONLINE EDITORCountry & Townhouse Magazine
  • “The travel experiences I’ve been fortunate enough to have with Authentic Travel PR have been second to none. Claire and Pandora run the slickest of operations, with exciting product, fabulous clients and they are always a delight to work with’.
    LILY READ, VIP PARTNERSHIPSQuintessentially Group London
  • “‘Authentic PR is an agency with a wide range of interesting clients, who have always been extremely helpful, efficient and transparent to work with'
    BRIDGET HARRISONFreelance Travel Writer and contributor to Times Weekend
  • “"Working with Pandora and Claire at Authentic is a dream - more like a collaboration than anything else. If you get a chance to go on a trip with them, take it immediately."
    OLIVER BENNETTFreelance Travel Writer and Editor for the Times, The Independent and many others.

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