July 2018 saw the launch of a magnificent new luxury Phinisi super-yacht, Prana by Atzaro, a handbuilt boat and the biggest of its kind in the world.
At just over 55 metres in length, Prana By Atzaro has been crafted in the style of a traditional Indonesian Phinisi (a sail boat with two masts), built entirely of ironwood and teak according to traditional methods. Created by the founders of the world famous Atzaro Group in Ibiza, Prana By Atzaro sails all year round but destinations depend on the season and the winds.
The yacht sails to Komodo from May to October, the Banda Islands in October/November and in April/May and Raja Ampat from December to April. Authentic PR were appointed to handle of the yacht when it first launched in 2018. Since then we have run press trips to both Raja Ampat and the Komodo National Park and achieved worldwide coverage in titles including The Robb Report, Forbes, Conde Nast Traveller, The Times, The Telegraph Magazine, The Australian, Hong Kong Tatler, Vogue USA, Financial Times China and SuperYacht Radio. Authentic PR also achieved global TV and media coverage when arranged for the Kim Kardashian and the Kardashian Family to visit the yacht and film an episode of KUWTK as part of the 16th season that premiered in April 2019.